The Elite Flower’s incredible journey stretches back to 1991 when floral industry pioneer Peter Hannaford planted a couple of rose hectares in Colombia with the help of his wife and a few close relatives.
How we Grew
The family legacy continued with his son, Juan Carlos. A visionary leader and entrepreneur, he harnessed both the art and science of botany to catapult The Elite Flower into one of the largest floral organizations in the world.
Where we are Today
Today, a team of insightful and creative floral experts guides The Elite Flower as it fully blossoms into the largest and most innovative floral organization in the world. We continue to cultivate breakthrough developments in automation, logistics, and processing to ensure ultimate freshness without compromising our sustainability practices.