Established in 1991, we started with just a few rose hectares growing in the fields of Colombia.
Today, our farms span nearly 2000 hectares, grow over 1,000 floral varieties, and offer more
than 75 product lines to consumers and businesses worldwide.
How we Grew
The family legacy continued with his son, Juan Carlos. A visionary leader and entrepreneur, he harnessed both the art and science of botany to catapult The Elite Flower into one of the largest floral organizations in the world.
Where we are Today
Today, a team of insightful and creative floral experts guides The Elite Flower as it fully blossoms into a leading floral organization. We continue to make breakthrough developments in automation, logistics, and processing to ensure ultimate freshness without compromising our sustainability practices.